Email vs. SMS Marketing: Which Tool Works Best for Advertising Your Beauty Salon?
27.11.2025Overview
For a beauty salon, customer-focused marketing can be a powerful tool to promote their business. Often the goal of advertising your salon is to attract new clients and retain loyal ones. But many salon owners still wonder: Which marketing channel should I use? While social media offers endless opportunities today, the classic marketing mix remains essential—especially when it comes to customer loyalty.
In this blog article, we take a closer look at two relatively old-school tools: SMS and email marketing. Both have unique strengths as well as drawbacks. An SMS, for example, grabs attention faster, but emails can include more helpful details. However, it’s often the combination of both channels that truly drives results. That’s where Salonkee comes in: our salon management software combines both methods in one tool, making your marketing efficient, measurable, and above all time-saving.
Key Takeaways
Email marketing is ideal for sharing content and building your brand. Perfect for newsletters, promotions, and detailed information.
SMS marketing creates instant impact. Great for appointment confirmations and last-minute promotions.
The combination of email and SMS delivers the best results. Email provides detailed information, while SMS acts as a timely reminder.
Salonkee offers an all-in-one solution. Email and SMS are combined in one tool - complete with automated campaigns, online booking, and loyalty programs.
Email Marketing Leaves Room for Creativity
For creative salon owners, email marketing offers almost limitless design possibilities. You can easily integrate images, links, promotions, and personalized content to deliver your message. That makes it perfect for newsletters, campaigns, or in-depth product launches. Clients can receive detailed information within an attractive email design—and the delivery cost remains low, especially with larger mailing lists.
Email campaigns also give you measurable results: you can track open rates, clicks, and bookings at a glance. For salons, email is a flexible and scalable marketing tool that can help build their brand and strengthen client relationships. Over time, this helps build trust and loyalty.
SMS Marketing Delivers Instant Attention
With SMS marketing, your message usually gets read within minutes. This makes it ideal for appointment confirmations and last-minute discounts. Many clients appreciate SMS messages because they arrive instantly and feel more personal.
A short SMS delivers a clear message and, when well-timed, can trigger immediate responses. Combined with automation, it allows you to reach the right clients at exactly the right moment. For quick actions in your beauty salon, SMS marketing is a powerful advertising tool.
These powerful advertising tools at a glance
When it comes to salon marketing, email and SMS play different roles. Emails are excellent for detailed content, brand building, and long-term campaigns. SMS, on the other hand, grabs attention instantly and drives quicker results.
To get the best of both, a professional salon marketing software is key. Automated messages save you time while targeting the right audience with the exact information they need. Combining email and SMS can boost your chances of success - leading to more bookings and satisfied clients.
SMS vs. Email campaigns – Why a Holistic Approach Works Best
When you combine multiple strategies, you boost your results. An email delivers valuable information, while an SMS works as a timely reminder. Together, they are even more powerful. Our experience shows that this mix increases reach, clicks, and engagement because clients feel addressed more personally and respond faster.
With Salonkee, you can easily combine both methods. Choose your target group, send messages automatically, and track results in real time. With the right salon marketing software, your business can grow faster while you focus on what matters most: your clients
Salon Marketing Software – What to Consider When Choosing
When selecting the right salon software, make sure it includes these essential features:
- Email and SMS capabilities
- Automated campaign scheduling
- Target audience segmentation
- Simple, intuitive interface
- GDPR compliance
- Reliable customer support
💡 Pro Tip: For busy salons, an all-in-one solution is the best choice—it saves time and simplifies your entire marketing process.
Why Salonkee Is a Great Choice
With Salonkee, you manage both your email and SMS marketing from one place. Campaigns can be planned, automated, and tracked - all within a single platform.
Beyond that, Salonkee includes smart features like loyalty points, gift cards, and subscriptions - plus an integrated online booking system. This not only increases your salon’s visibility but also allows clients to book appointments directly online.
By managing all your marketing tools in one place, your beauty studio's advertising will become more effective and effortless. Your marketing runs almost automatically, giving you more time for what really matters - your clients.
Your benefits with Salonkee: • Email and SMS combined in one tool • Automated campaigns • Loyalty programs and gift cards • Easy subscription management • Integrated online booking • Increased salon visibility • Time savings in daily operations • Stress-free, effective marketing
How to Implement the Strategy in Your Salon
Implementing a mix of email and SMS marketing is easier than you might think - especially with the help of powerful marketing tools. There’s no need for complicated processes or additional staff. Start with solid planning: decide which promotions or offers you want to highlight each month.
With Salonkee, everything is fast and straightforward. The software includes ready-made templates that help you create professional emails and SMS messages in no time. Write your text once, and you can reuse it whenever needed.
Smart segmentation plays a key role in your success. Sort clients based on their preferred products or treatments so they receive the offers most relevant to them.
For quick promotions or time-sensitive reminders, SMS marketing is particularly effective - since messages are usually read within seconds. For more detailed information or newsletters, email marketing is the better fit.
It’s also crucial to measure your campaign performance regularly - analyzing open rates and engagement helps you continuously improve your results. With the right planning and preparation, you’ll steadily grow your client base.
Your advantages with Salonkee:
- Simple campaign planning
- Emails and SMS created in minutes
- Customer segmentation by interest
- Automated message delivery
- Higher client retention rates
- Significant time savings
- More bookings and growth
Our Conclusion: The Best Beauty Studio Marketing is with Salonkee
When it comes to beauty studio marketing, it’s not about choosing either email or SMS- it’s about using both. Each channel serves a different purpose, and together they deliver maximum reach, higher conversion rates, and stronger client loyalty.
📅 Learn more about Salonkee
Discover all the features that help your salon grow, streamline your marketing, and keep your clients coming back.
